To communicate the effectiveness of Anacin in a amusing and fresh manner to the young and urban audience using a non traditional media. A table-top calendar was designed with each day carrying a different sex position, with the last page bearing the message. “No headaches. 365 days a year”. Thus putting a new spin on the age-old exuse. “Not tonight honey. I’ve got a headache”.
Agency: Rediffusion DYR Delhi, India.