The guy starring in the video is SMS Bandi, a man whose profession is playing music on weddings and other similar events. He decided to break the record and sing non-stop SMS texts 30 days long with the help of a piano, a guitar and many more instruments. Send him an SMS and he will write music for it! The performance is live! The link: http://www.smsbandi.hu/
Agency: Leo Burnett Budapest, Hungary.