To target potentional clients, the music school “Conservatoire de Musique Ilyes Jaryan” and the agency decided to communicate during la Semaine de la Musique Instrumentale, a famous music festival in Tunis. The idea was to make flyers and place them on the windscreens of the cars parked in the car parks dedicated to the event as well in the near area of the concerts.
Agency: Memac Ogilvy Label, Tunis.