Papillon Beauty Salon "Helmet"

Intresting massages emphasizing the importance of wearing a helmet were printed in reserve on Salon Aprons. When youngsters, predominantly bikers, frequented the Salon for hair styling, streaking or colouring, the massages on the mirror literally hit them in the head. Result being, most of them realised that wearing a helmet is indeed a cool thing to do.

Agency: Quadrant Communications Pune, India.