They create a concept and a campaign foor BBDO Belgium's New Year's event, knowing that when it comes to occasions like this, the agency has a rather boring reputation. They admitted their mistakes by launching a Dull Parties Liberation Front that took over the campaign and the event in a true disco querilla style in order to make them equally entertaining. They have the highest response ever for an internal event of BBDO Belgium: 85% of the invitees registered. An unintended viral effect: Lots of uninvited party crashers tried to register. Smiling faces all over and raving reactions from their clients.
Agency: Proximity BBDO Brussels, Belgium.