Indonesia is home to 6 out of 7 of the world's turtle species. Today. however, less than 20% of the turtle population remains. Every day, turtle eggs are stolen and eaten, turtles are killed and made into soup or satay, and turtle meat and shells are illegally exported to other countries. As part of its efforts to helpturtle conservation, WWF ran an innovative campaign in restaurants. A cut-out of a baby turtle was placed between chopsticks on tables, with simple facts regarding the threats faced by turtles on the back, accompanied by a call to help. The campaign is currently running in around 10 restaurants in Jakarta, with more restaurants expected to join in soon.
Agency: Advantage Advertising Jakarta, Indonesia.