"Attempting to purge. Jane B. broke a toothbrush off in her throat and choked. Learn more about eating disorders at lookingglassbc.com". The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.
Agency: DDB Canada.