To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest". People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo website . If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – they are interested in seeing how creative people will get.
Agency: BBDO West, USA.