To create brand awareness in a unique way Interior Matters uses "street garbage" as brand new medium. Garbage in Dutch cities is put on the streets. People are always exited about what other people throw away. To stimulate user generated content, online customers will receive campaign stickers with each purchase. Take a picture of your old furniture with the sticker applied, upload your photo and get an extra 10% discount with your next purchase.
Agency: Breed Creative Communications Amsterdam, The Netherlands.