Arouse interest for the erotic shop Condomi with as little expenditure as possible. When customers leave an erotic toy shop, they are usually equipped with shoppingbags that are intended to look inconspicuous. Therefore they designed shopping bags that deal with the subject sex openly and playfully, thus deliberately provoking people and attracting great attention. The shopping bags very soon became cultic objects. Condomi customers turned to walking advertisements and attracted interest which produced an influx of many new customers.
Agency: DraftFCB Kobza Vienna, Austria.