Friday, December 12, 2008

Primus Beer "Responsible Drinking Action"

In order to encourage responsible drinking, they designed an action for Primus Beer using urban elements usually involved in traffic accidents. Light poles and hydrants were covered with disco globe mirrors, icons of nightlife. A poster completed the message: "Don't end your night here. Don't drink and drive".

Agency: Lew'Lara\TBWA São Paulo, Brazil.