The “Christmas Card Making Machine” is an over-sized Christmas card display in the London agency’s front window. The card houses two large screens showing a scrolling chain of 12 characters. When passers-bys stand in the footprints outside the window, the installation captures their image and embeds their face on a character, which then joins the chain. The ever-growing chain can be viewed at www.christmascardmakingmachine.com, where users can also create their own Christmas cards.
Agency: Wieden + Kennedy London, United Kingdom.