The online travel vendor, Expedia.de, wanted to take a new communicative route, ... ideally, without investing money. They suggested a guerrillia campaign, live during the morning weather 'in' the weather panorama channel on BR, 3 Sat, SF and ORF. For this, self-made textile banners with Expedia offers and messages were held up during the live broadcasted precisely those locations where fixed cameras are installed. The result: free tv advertising. The weather panorama channel was the perfect environment for a travel vendor since the audience are already interested in travel. 2 million connections for free, 28,7% more clicks, 9,34% more bookings - Without spending any money for advertising.
Agency: Serviceplan Munich, Germany.