During eDay 2008 online sinners had the opportunity to confess their interactive failures to the high priests of online comunication. Advertisers and communication professionals asked them anonymously about their web based doubts. The word of relief by the high priests did have a healing salvation for the participants. They developed a striking guerrilla poster. Even at the toilet the target group was driven to the "fathers of online communication".
Agency: L'eau Amstelveen, The Netherlands.