The task was to create a direct mailing for the BESTÅ storage system from IKEA. BESTÅ allows many different cabinet fronts to be combined freely, and the mailing should encourage IKEA Family Members to purchase it. IKEA Family is IKEA’s customer club. They produced a magic cube with a different cabinet front printed on each side to communicate the endless combinations possible with BESTÅ. It came in a box that was designed to look like a living room inside. Each cube was also a voucher for a free delivery service for BESTÅ, providing an extra incentive for the purchase. The direct mailing was a great success - within two months, 42% of all contacted Family members had purchased a BESTÅ storage system and used the free delivery service.
Agency: Jung von Matt Hamburg, Germany.