Schott Solar produces solar panels with 20 years warranty. In order to present the brand Schott Solar in a distinctive and meaningful way in wholesale markets, they created a 20 year warranty calendar, which sticks out of the wall more than 60 centimeters. A message which can hardly be ignored. The first calenders were send out for free, in the meantime the sales force is confronted with more and more calendar requests.
Agency: Saatchi & Saatchi Frankfurt, Germany.