Demonstrate that Gillette Fusion Power Phenom's shave has the most comfortable feeling ever among all Gillette experiences and deliver this feeling to their target audience. Gillette Fusion Power Phenom Kit have been sent to 86 bloggers which are the most popular, and wanted them to post this question's answer to their blogs in any way they want (video, copy or picture); "What did you think while you were shaving with Gillette Fusion Power Phenom?" Because, shaving with Gillette Fusion is so comfortable that you could think of something else while shaving. The most creative answer won a laptop.
The project reached 1.295.745 total unique visitors (bases on total unique visitors of blogs).
Agency: Proximity Istanbul, Turkey.