Liu Shuang "Acupuncture"

To communicate in a very low cost way their client's Acupuncture Services, to the general public in general and Western Expatriates in particular. The latter are increasingly switching to alternative medicines and therapy. They created this small poster wich they posted on notice boards of Supermarkets and Coffee shops frequented by Western Expatriates. The big idea here was, they used tacks like Acupuncture needles to hold the poster in place. By doing so, they converted this simple poster into a demonstration of Acunpuncture. During the month when these small posters ran, bookings for our client's Acupuncture services increased by 27%.

Agency: The Classic Partnership Dubai, United Arab Emirates.