What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".
Agency: Publicis New York, USA.