Kia "Spend Less"

Times are tough, and everyone is looking for easy ways to save money. To remind people that Kia is a brand built around exceptional value, they created this campaign that takes a decidedly low-cost approach to typical marketing tactics. A scale-model plane towing a scale-model banner along the beach and a tiny tear-off flyer tacked to a street post deliver full-size results at a miniature cost, and illustrates Kia’s commitment to helping everyone “Spend Less.”

Agency: David & Goliath Los Angeles, USA.