Club Med "Relax"

For the launch of Petit Club Med, Club Med's new child care center, they produced a direct mail action which consists of a double side flipbook. 1. On one side they can see the picture of a middle aged mother, laid down, relaxed, and each image of the flipbook is exactly the same, she doesn't move at all. 2. On the other side the flipbook shows the a sequence of two kids joyfully playing on the beach. The claim is: "The best vacation for your kids, and yourself."

Agency: Publicis Graffiti Buenos Aires, Argentina.