The brief was to get 200 Home Timber and Hardware trade retailers excited about Home Trade’s new promotion. The aim was to motivate retailers to buy more stock through Danks Trade (Home’s parent company) by giving them a chance to win the ultimate AFL Grand Final Day prize. Retailers regularly receive standard mail from Danks Trade, so the piece needed to create instant intrigue and beg to be opened. This 3D footy pie vendor box did just that! It showed retailers how they’d be getting into the AFL Grand Final if they didn’t start buying more through Danks Trade.
Agency: CHE Melbourne, Australia.