To stay on top in business, you need top information. Today more than ever. WirtschaftsWoche, Germany's leading business magazine, provides this information. They wanted to show this with a spectacular stunt. Under the slogan "Stay on top", they created the world's first executive chair rodeo. Instead of a bucking bronco, they mounted an executive chair on a bull riding machine and started an event roadshow, calling at business fairs in Germany. Lots of fun. And lots of attention for Wirtschaftswoche. The ride made the Wirtschaftswoche stand a key highlight at every fair. Not only boosting traffic - but also the number of subscriptions.
Agency: Jung von Matt Spree, Germany.