WirtschaftsWoche "Executive chair rodeo"

To stay on top in business, you need top information. Today more than ever. WirtschaftsWoche, Germany's leading business magazine, provides this information. They wanted to show this with a spectacular stunt. Under the slogan "Stay on top", they created the world's first executive chair rodeo. Instead of a bucking bronco, they mounted an executive chair on a bull riding machine and started an event roadshow, calling at business fairs in Germany. Lots of fun. And lots of attention for Wirtschaftswoche. The ride made the Wirtschaftswoche stand a key highlight at every fair. Not only boosting traffic - but also the number of subscriptions.

Agency: Jung von Matt Spree, Germany.