T-Mobile "Hey Jude"

Here's the follow-up of T-Mobile's flash mob dance commercial. 13,500 people sang Hey Jude together in Trafalgar Square, London.

Check the video here:
Hey Jude

Agency: Saatchi & Saatchi London, United Kingdom.

Amnesty International "Frau im Koffer"

Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against human trafficking.

Check the video here:
Frau im Koffer

Agency: Serviceplan Munich, Germany.

Mercedes Sprinter "True Greatness"

As the Sprinter is the Mercedes of transportation vehicles, their objective was to arouse interest in the Mercedes Sprinter and establish the van as a class of its own. What could be more persuasive than the vehicle itself? Therefore they brought the Sprinter from the Mercedes dealer directly to the target audience. Open the doors - for a surprising billboard idea. Discover "True Greatness".

Check the video here:
True Greatness

Agency: Lukas Lindemann Rosinski Hamburg, Germany.

Natal’s City Hall "Eyes"

Stimulate people to be part of the program "Adopt the Green", wich allows companies to adopt green areas in the city. They apply two big eyes in the top of some trees around the city, making the trees look like a human being shape. "Adopt me, please. Adopt the green".

Agency: RAF Comunicação Natal, Brazil.

Doy Doy "Kebab Truck"

Doy Doy, one of Germany's biggest döner kebab restaurant chains, Germany's biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the resaturants.

Agency: Saatchi & Saatchi Frankfurt, Germany.

Friends of the Earth "Inhale"

For this Friends of the Earth campaign the image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is ditributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle. “Pollution is closer than you think.”

Agency: JWT Hong Kong, China.

Friends 91,9 FM "Monster Microphone"

Friends 91,9 FM hosted a unique radio show - whereby listeners could become RJs and host the show from home, by simply dailing in to the station. The intention was to generate enthusiasm and awareness for this show in Calcutta. Gigantic microphones were suspended from atop residential buildings, just outside the windows in the busiest parts of the city. There was a supporting billboard which only amplified the message. Over the next few weeks 5826 listeners called in and the show went on to become a huge hit, increasing channel share considerably. Three of the listeners even realized their dreams of becoming actual RJs.

Agency: Bates 141, Calcutta, India.

Publicis Brazil 2009 T-Shirt.

The invitation for Publicis’ year-end party was a t-shirt all employees had to wear. Each t-shirt had the logo and the phrase: “I have been infected”, in reference to the agency’s positioning: “contagious ideas”. At the entrance of the party was a large panel was for guests to confirm their presence. In doing so, the t-shirts were exposed to a beam of black light that “charged” hidden drawings, which became visible in the dark, distinguishing the male and female versions. It topped people’s expectations and became the starting point to what became a great event.

Agency: Publicis São Paulo, Brazil.

Sandisk "Space for 4000 photos"

Advertise the Sandisk 4GB camera card at CNA stores. When customers arrived at the CNA photo kiosk, instead of being handed a standard photo envelope, they were given a giant one designed to look like a Sandisk 4GB flash card. Inside were both there photos and a lot more space for a lot more pics. Their message was printed on the flap, "Space for 4000 photos". The giant envelopes not only drew massive attention to the product in-store, they transformed customers into walking billboards promoting CNA's photo processing service.

Agency: The Jupiter Drawing Room Johannesburg, South Africa.

Chocolate Bar "Loyalty card"

They set out to reward The Chocolate Bar's frequent customers' love of sweets and their sense of humor at the same time. To do this, they designed a loyalty card with a dental chart on it. Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Agency: Greynyc New York, USA.

Green Project Awards "The green savers"

Creation of an alternative communication format to guarantee a high level of visibility and notoriety for the Green Project Awards, a competition that grants prizes to projects organised in the field of the Environment and Sustainability. Implementation of a live outdoor in Lisbon's 2nd circular road using hydroponic techniques. The different stages of implementation of the structure were accompanied by various media bodies. Once completed, the outdoor was reported on TV news bulletins and incited curiosity amongst a large number of media channels that emphasised the innovative character of the proposal. The outdoor was strategically located in the main access to the city of Lisbon, a road with a circulation of more than 40.000 automobiles daily. With more than 250 projects in the competition, the Green Project Awards has been, during 6 months, a constant presence in the media.

Agency: McCann Erickson Lisbon, Portugal.

Amnesty International "Accomplice to a crime"

In 2008 alone, 16.832 cases of domestic violence were recorded in Portugal. 2.298 more cases than in 2007. In light of this situation, Amnesty International asked them to develop an initiative that would raise awareness amongst all Portuguese people concerning this question and, at the same time, make them feel responsible for denouncing this kind of crime. They filled soap dispensers in WC's of several bars in Lisbon with soap that is identical in colour and thickness with blood. On the exterior of the soap dispensers they placed a sticker bearing a message charging people with the responsibility for denouncing crimes of domestic violence by calling Amnesty International's telephone line - on penalty of becoming accomplices to a crime. Most people's initial reaction was a sense of shock and revulsion. Nonetheless, after reading and assimilating the message, the initiative helped increase the level of empathy with the cause and obtained a high level of visibility and notoriety amongst Lisbon's nightlife goers.

Agency: McCann Erickson Lisbon, Portugal.

Queensday!

Directdaily celebrate the best party in the world!

Golden Bowling.

The challenge was to promote the new Golden Bowling among Tunesian youth. With hardly any budget. As they couldn't afford standard advertising and had to target Tunesian youth, they chose querilla marketing with a bit of provocation. They decided to convert a very noble ad serious institution, la Cité des Sciences into an ambassador for their bowling brand. La Cité des Sciences is placed in a student area and is situated near a motorway, thus receiving 500.000 eye contacts a day. They scotch-printed 3 holes on the globe so that the viewers could see a bowling ball. A logo of the brand and the adress were added. The activation is still recent but 2 TV channels & 5 newspapers have initiated a debate about advertising on public sites. Whatever the debate, it contributes to building the awareness of the Golden Bowling.

Agency: Memac Ogilvy Label, Tunesia.

Liu Shuang "Acupuncture"

To communicate in a very low cost way their client's Acupuncture Services, to the general public in general and Western Expatriates in particular. The latter are increasingly switching to alternative medicines and therapy. They created this small poster wich they posted on notice boards of Supermarkets and Coffee shops frequented by Western Expatriates. The big idea here was, they used tacks like Acupuncture needles to hold the poster in place. By doing so, they converted this simple poster into a demonstration of Acunpuncture. During the month when these small posters ran, bookings for our client's Acupuncture services increased by 27%.

Agency: The Classic Partnership Dubai, United Arab Emirates.

SHARP "The Fridge"

The idea of this ambient, conveys and demonstrates a straight forward message: a stunning 4 doors fridge that provides shelves with generous storage capacity.

Agency: Impact BBDO Beirut, Lebanon.

ISHR "Frameposter"

There are as many reasons against stoning as there are stones in every wall. Together they become a powerful communication tool.

Agency: Leo Burnett Frankfurt, Germany.

timesjobs.com "CV"

www.timejobs.com, one of the most dependable jobs portals in India, provides free job assistance to the aspiring candidates. It also offers "Magic Resume", a paid proffesional resume building service specially designed for freshers and less experienced people. Ironically, there is a huge registered user base with its free job-assistance service, but very few opt for the paid resume building service. Their task was to popularize the service among the registered user base as well as new user conversions by stressing the importance of building a perfect resume. In this downturn, a better resume is crucial as jobs are few and far between. On the basis of this core thought they decided to use the most common element of a recruitment process - A Curriculum Vitae, as a communication device and flat mailing as the communication strategy. CV of unequivocally talented international achievers from diverse fields (APJ Abdul Kalam, Barrack Obama, Stephen Hawking, Dr Manmohan Singh, Oprah Winfrey and Indra Nooyi) were mailed by post to TG with the message at the end of each CV - "Until your CV looks like this, use timejobs.com-Magic Resume". More than 90% of the existing user base targeted, registered for the service along with more than 75% new user conversions. The "Magic Resume" info space on the portal got around 1,15000 hits in a month's period. But equally important was the word of mouth publicity that the service got from sending these CV's as it was shared by the recipients with their friends, they were pinned to office boards and did the rounds in corporate circles across India.

Agency: Mudra Communications Mumbai, India.

Ecobility "One bulb at the time"

With its unprecedented growth, the UAE has the highest energy consumption levels in the world. At the risk of making an irreversible negative impact on the environment, it was time for someone to take action. Ecobility needed to lead by example in every way if they were to fulfil their goal of having at least one Illume bulb in use in 1,000,000 houses in the UAE by 2009. From its energy saving function through to the materials they used in packaging it, they carefully planned each step in the creation of Illume to reduce the size of our carbon footprint. They made sure that Illume’s packaging was made from recycled paper and recyclable plastics. They even took the time to test which packaging dimensions allowed for more efficient shipment. In these ways, they showed Ecobility’s sincere commitment to saving the environment. Since its launch in November 16, 2008, more than 120,000 Illume bulbs have been sold. The latest to make the switch is the Starwood Hotels, saving them up to 1,000,000 KWH in electricity.

Agency: Y&R Dubai, United Arab Emirates.

Zohra Mouhetta "Lose Your Belly"

The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.

Agency: Leo Burnett Dubai, United Arab Emirates.