3M Earplugs Calendar "Plug in"

Development of advertising material that binds business clients and serves in the long term to stimulate the client's purchasing decision. Their goal was to create a long-time reminder for the product as wellas raising interest of major customers. This 3M calendar consists of ears - one for each month and one for each day. The 3M earplug is moved from ear to ear - for 365 calm days.

Agency: BUTTER Düsseldorf, Germany.