To promote Risol's solar home systems to the French residents in Tunisia, they played with their national pride: wine. As global warming leads to climate changes, one can therefore easily imagine that in a few years time, ideal climate for wine production will move away from France, further north. A bottle of Swedish wine, 2057 vintage, was sent out to a large number of French residents to symbolize the scary future. A letter in appendix detailed how energy saving can help avoid the impact of global warming, underlining the fact that solar panels can change the way the world is evolving.
Agency: Memac Ogilvy Label, Tunisia.