Wine Magazine is a collectors piece, witch is to say, subscribers save each and every edition. With this in mind we ran a silver of an ad along the spine of 13 seperate issues from januari 2008 to januari 2009. When stacked together in sequence, the spines reveal the new Nederburg wine, Ingenuity. It takes a whole year to get the message, but then the wine isn't made in a hurry either.
Agency: Net#work BBDO Cape Town, South Africa.