A local petstore chain with limited budgets needed to push their range of de-ticking products. They needed a solution that was affordable yet impactful. The insight - you may be close to your pet but totally blind to flea infestations. Huge 225 sq.meter stickers, across 3 malls crawling with people were used cityeide to highlights their leading product range. The amusing, memorable and surprising use of simple ambient media made JakPetz and its Frontline products get more attention than any expensive ATL campaign. The outcome? Less fleas more sales. Happy dogs even happier clients!
Agency: Saatchi & Saatchi Jakarta, Indonesia.