In order to communicate the new LG mobile phone, the LG KS360, with a specifity of having a keyboard similar to a computer making easier to write an SMS. In order to highlight that a stunt was created - Desafios SMS 360 - consisting of creating a national contest in order to find the fastest portuguese SMS writer. The participants had to write a 164 letter phrase in a fastest time. The regional winner (received a mobile phone) will play against eachother in a final in order to find the fastest fingers in Portugal (winning a € 5.000 prize in a travel cupon).
Agency: Torke Lisbon, Portugal.