Based on the concept: "Sometimes it's all you need to wear", their mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera's new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country. reaching over 1,500,000 consumers, the campaign led to the highest sales everfor a new perfume in Israel and got extensive news coverage in newspapers, TV and online.
Check the video here:
Christina Aguilera Perfumes Promotion
Agency Mizbala, Tel-Aviv Yafo, Israel.