Dealership Toyota - Lovse wanted to wish a Happy New Year to their visitors in december. New year's card should be innovative, memorable and was supposed to reflect the holiday spirit. One greeting card - double usage. Card had a removable part/sticker with shown dimensions of break lights illustrated on the back for four most sought after Toyota models. Every step on the breaks created a New Year's greeting to all those driving behind.
Agency: Saatchi & Saatchi Ljubljana, Slovenia.