Sunday, August 26, 2007

Alliance Theatre "Cuttin' Up"

To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, they created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. They hired Atomic Props to produce a series of five-foot-tall afro picks and then they set them in large shrubs and bushes around the city. Their goal was to generate buzz and ticket sales, and they got both – five stories on the local news, and a 60% increase in ticket sales.

Agency: BBDO Atlanta, USA.