The challenge was to raise the level of knowledge of the Super Glue brand in a market with unavailable buget for traditional media. They hired a fleet of vehicles that were placed in high transited points in the city. A boot was attached to them, like the ones the traffic police attach to infractors. The boot was designed in a way so that the vehicle looked like if a tube of Super Glue was attached to stop it from moving.
Agency: BBDO Guatemala.