To launch the Eos Convertible, Volkswagen wanted people to experience the beauty of open top motoring, and of course, encourage them to take a test drive. They gave potential customers a preview of what it was like to test drive the new Eos Convertible. They were each sent a pack containing three large format posters, featuring beautiful shots of the sky. The instructional booklet asked them to wind down their windows and attacht the posters to the ceilings of their cars, simulating the joys of open top motoring in an Eos Convertible.
Agency: DDB Sydney, Australia.