Wednesday, August 22, 2007

Hot Wheels "Binoculars"

Kids love cars. Big or small. That's why a lot of them go with their parents to Motor Shows. And so it's a dream place to advertise for Hot Wheels. They created Hot Wheels binoculars with a special lense inside: instead of showing things big, it was showing them smaller. Cars appear like miniatures. Text on binoculars: "Now at the Motor Show, tommorrow by Hot Wheels".

Agency: McCann Erickson Genève, Switzerland.

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