Thursday, August 30, 2007

Hyundai "Revolving lantern"

Today consumers are widely exposed to all kinds of information. they need a funny and impressive presentation to make consumers aware of the fact that Atos Prime is a low gas-consumption vehicle. Borrowing from China's traditional revolving lantern, it delivers the selling point that the Atos Prime needs very little heat to be driven. The heat of a little candle can run Atos Prime 5000 m. The funny and creative gadget directly explains the gas-saving character of the product. It can be widely exhibited at bars, café and restaurants to communicate and interact with the targeted consumers directly. "Believe it or not, a little heat makes Atos Prime run 5000 meters! Want to try?".

Agency: Guangdong Beijing, China.