Virgin Mobile wanted to involve as many people as possible in its exciting new retail offer. To do this they decided to run an extremely boring ad then give the viewers the ability to vote on how they could make the ad as exciting as the offer. The initial TVC invited them to a website to vote on wich genre, music, costume and co-star they would like to see in a new ad. The most popular options were then used to create the new and improved campaign.
Agency: Host & The Glue Society, Australia.