HSBC "Notes"

This is part of a massive campaign in which the approach to insurance advertising is very different, with a very dark sense of humor. People seem to know what's going to happen to them and they don't even seem to care. These notes were placed at homes or on cars, warning the owners that they were going to be robbed, even asking them to leave the windows open or the keys in the ignition to make it easier. In the end of the note, signed HSBC Insurance, Life gives no warning.

Agency: JWT, Mexico.