To promote one of the most reliable and renowned advertising recruitment companies "The Profiler" Advertising professionals were sent a box containig 15 of India's top advertising agencies business cards. Each business card had the addressee's name and designation printed on it, followed by a message (printed inside the box) asking the addressee to pick his or her favourite agency's card. Thus illustrating just how easy it is to get one's dream job through The Profiler. The direct mailer worked wonders for The Profiler. Almost all addressees responded and got themeselves registered.
Agency: Vyas Giannetti Creative, India.