This communication was targeted at the college hostels and PGs in areas around MG Road. The exercise was conducted a week before the Horror Film Festival at Rex Theater. The target group comprised film buffs, who look forward to film festivals and enjoy horror films the most. These transparent sheets printed with red colour were slipped under the door, to make it seem like blood was "seeping" under the door. The exercise was a huge succes. All the shows were completely sold out. moreover, after the festival, college students used the device to play a prank on unsuspecting friends.
Agency: Rediffusion Dyr, India.