Ambient Super Attak Flex Gel.

Henkel launches new Super Attak Flex Gel: an innovative formule that unites the power of classic super Attak to elasticity, resistance to atmospheric agents and greater density. The new product thus allows one to glue flexible materials, to use it outside and to apply it in any position without dribbling. To underline the plusses of the new glue, stickers shaped like a tube of Super Attak Flex Gel will be applied in different railway stations on the ceilings and walls in correspondence to the supporting cables or stuctures of clocks, arrivals and departures boards, information boards. The heavy hanging objects will seem to be held up by the power of the new product.

Agency: DDB Milan, Italy.