Pizza Kingdom restaurant promoted a new pizza with more chess, but didn't attract more customers to try due to low ATL publicizing. The escalator in front of the pizza restaurant is used as a new media. While the steps of the escalator is getting apart, it shows the cheese "drawn out". So the idea of "extra cheese" comes out vividily. Meanwhile, as the consumers step on the escalator, they will be sent to Pizza Kingdom, the restaurant come on, get your pizza right now! Many customers start to have interest on the escalator and try to buy new pizza. In one month, the restaurant customer increased by 70% and revenue increased 53%.
Agency: JWT Beijing, China.