Lux "Strengthen your hair"

Lux Strenght deep restoratives series hopes to plublicize its selling point of increasing hair strenght by innovated outdoor media. Hang the specially made plait from the outdoor billboards and link them to outdoor elevator as fot glass cleaning. Use the elavator with the plait. In the quarter of its publication, it attracted a lot of people to stop, watch and shoot pictures. Websites and newspapers gave very positive reports. According to the relevant research, 95,3% of the interviewers have very strong memory of the product selling points.

Agency: JWT Beijing, China.