Pedigree wanted to create awareness of their Pedigree Puppy Formula and the nutritious energy it will give small dogs and puppies. Because the dogs are smaller, they generally use a dog-flap in the door and don't need to be let out. They placed dog-flap decals on the front door of houses around the suburbs. However, instead of placing them at the bottem of the door were dog-flaps are usually found, they were placed at the top, implying that the dog had the energy to jump through the top. They also slipped a sample of the Pedigree Puppy Formula under their doors for their dogs to try.
Agency: TBWA Hunt Lascaris, South Africa.