Lexus GS Series "Hideaways"

A direct mailer to Lexus prospects in the style of a 1950s adventure book. A Compendium Of Dens, Hideaways And Other Thinking to connect with its audience of men in their 50s on an emotional level and underpin the GS’ positioning as "the antidote to the modern chaotic world".

Agency: Partners Andrews Aldridge, United Kingdom.