CaFée mit Herz "The Grim Reaper"

The campaign aimed to make people aware of the life-threatening situation faced by people who live on the streets, especially in wintertime. In the winter, they dressed a mannequin as the Grim Reaper and placed it next to a road sign. The mannequin held onto the sign in such a way that the sign ended up looking like a scythe. "Death" wore a sign around his neck, saying: "Every winter, people die on the streets. Help us stop this from happening". This radical idea really grabbed people's attention and illustrated the shockingly simple correlation between the streets and death

Agency: Philipp and Keuntje, Germany.