Monday, March 10, 2008

Clorets "Endless freshness"

To communicate Clorets's refreshing effect from its unique chlorophyll. To display a huge pack of Calosene at the end of the greenery podium. This is to create the effect that the refreshly cool feeling of the greenery is coming out the Calosene. It attraccts the pedestrian and to strenghten the brand awareness as well as its sales around the same period of time.

Agency: JWT Beijing, China.