Monday, March 24, 2008

Boecker Public Health "Coffins"

Boecker's presence in the hotel, restaurant and café market was low. They asked them to create a direct mailer to be sent to this specific target group. Their solution had to reflect the attitude of Boecker towards pests - the ruthlessness with which they go about doing their job. They started sending coffins, for the pests that will soon need a burial. The number of calls that Boecker received went up by 37% in a fortnight's time. Many even called for additional coffins. (They never really figured why, but they did oblige.) As for the pasts, they never remained.

Agency: JWT Dubai, UAE.
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