To announce the global presence of MF Global. A direct mailer was sent to MF Clobal customers as an inland mailer. The envelope had a dye cut of stamp size with the line "Talking about oour strong presence in" before it. When the customer pulled out the leaflet, the mailer displayed all the flags of countries where "MF Global" is present, in such a manner that the mailer "in every corner of the globe" connected with the line on the cover conveying their objective in a very interactive manner.
Agency: Six Inches Communication Mumbai, India.