Ché "Short story competition"

Mini-flyer book to promote the Che short story competition. Write and win 1,750 Euro worth of books.

Agency: Duval Guillaume Antwerp, Belgium.

Munich Table.

This mailing was published in addition to the Christmas campaign 2007 of the charity Munich Table. By using extraordinary pictures the campaign shows what 177.000 people in Munich really wish for during the holiday season: staple foods. In reference to the pictures of the campaign, food prepared as Christmas decoration was put into a vacumm bag and delivered to Munich's restaurant owners and publishing companies. therewith it was possible to increase the awareness of Munich's restaurant owners, respectively the press, and to acquire support and food donations.

Agency: Serviceplan Dritte Werbeagentur Munich, Germany.

Matchbox.

Agency: Ogilvy & Mather, South Africa.

Benefic Treadmill.

Under the concept TRAINING FOR THE 10K DOES NOT ONLY HELP YOU, they developed a fixed running belt that was installed in one of the corners with most traffic, both vehicles and pedertrians, of the city of Buenos Aires. The objective was to add up the miles ran by all the participants during 10 days. The total accumulated miles were later converted into a donation for the Unicef. This was a huge motivator that had everyone wanting to run. Celebrities and personalities from different sectors like sports, entertainment, music, modeling and the vice president of the nation himself showed up to make their contribution running several miles. At the end of the 10 days, 1053 kilometers had been accumulated. Nike donated 35 US dollar for each kilometer.

Agency: BBDO Buenos Aires, Argentina.

Panamericana School of Art and Design "Want to learn how?"

Alternative Media for the Panamericana School of Art and Design.

Agency: AlmapBBDO, Brasil.

Shelf Sculpture Biennale.

Three-Dimensional plastic posters with molded shelves were placed in high traffic areas around the city. Pessers-by were invited to place everyday objects on the shelves, creating an ever-changing sculpture installation for the Vancouver Sculpture Biennale.

Agency: Rethink, Canada.

Gerd George "My models"

...An everyday face is not an everyday face in photography. You are morelikely to find my models in a telephone book than in a modeling agency. I look for them on the streets, in the subways, shopping malls and coffee shops. Because I love authentic faces. You too? Then you will love my photographs. "Gerd George".

Agency: Serviceplan Munchen/Hamburg, Germany.

Football "Joy for all"

Invitation for the exhibit "Futebol - alegria de todos" (Football - Joy for all) held at Leo Burnett Sao Paulo, as part of the project Fotografia na Leo (Photography at Leo). The vernissage also had a panel composed of renowned journalists and professionals related to the sport. The invitation - a poster in the 0,66 x 0,96 cm format - was sent crumbled up, imitating a soccer ball inside a box.

Agency: Leo Burnett, Brasil.

Australia's biggest Toy Sale.

To promote Australia's biggest Toy Sale, they dressed actors up as "big toys" and attached oversized hands to their costumors. Once the big toys started performing, it created the ilussion thayt the hands were actually playing with them.

Agency: The Campaign Palace, Australia.

Mailer Unravels A Truth.

CrisesLine wanted to dispel the misconception that it takes a lot of effort, and training, to become volunteers and to save lives. The idea, using "string and button" envelopes, adressed the brief with a clear and powerful demonstration. By untying the string, recipients free the "neck" from a possible suicide vitim, driving home the point that saving lives is easy. And that every one has the ability to do so.

Agency: JWT Singapore, Singapore.

A magical gathering awaits you.

Design an invitation card to invite doctors to a new product launch meeting whose theme was "magic". They designed a magical card with an invisible invitation message to provoke curiosity. One needs to follow the instructions at the back and heat the invitation with fire to decode the message written with milk. The writing appears on the invitation. Voilá, an interactive yet magical invitation that matched perfectly with the meeting theme and provided 100% attendance.

Agency: Grey Worldwide, Turkey.

Adsoftheworld

AOK "Smoker's lung"

The AOK (German largest health insurance company) wants to help smokers quit smoking. A lung made of glass, filled with cigarette stubs, demonstrates what a smokers lung looks like. Smokers who thereupon want to break their addiction can inform themeselves online on how to quit smoking succesfully. The smoker's glass lung will be installed in front of and inside public buildings such as the AOK headquarters, hospitals, swimming pools and restaurants in cities in Southern Germany. Alone in the first day, the 6th of December 2006, 6,167 people visit the link www.ich-werde-nightraucher.de (i-will-become-a-non-smoker) on the AOK website.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Germany.

Adsoftheworld

Academic Hospital UMC Utrecht.

Challenge student to visit the medical recruitment site at www.operatingroom.nl (working in the operation room). Door stickers transformed school doors into Operating Room entrances. What's going on behind that door? The porthole windows let pupils take a peek at the most spectacular operation. Want to see how things really work in our Operation Room? Visit www.operationroom.nl. After the campaign, many more visitors came to the recruitment site, and the number of job applications increased.

Agency: Steam Advertising, The Netherlands.

Nando’s Chicken 4/20.

Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown Vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.

Agency: Smak Vancouver, Canada.

Adsoftheworld

Stopwatch Widget.

The standing joke in creative departments is that everyone misplaces the tool they most often need: their stopwatch. So Pirate Radio and Television knew exactly what to give out for the holidays. Creatives opened the box to find nothing inside but a message telling them to go to pirate.ca/widget to get a stopwatch that would be impossible to lose. Once they downloaded the widget, creatives could use the 60, 30, and 15 second countdown modes, link to the Pirate Radio and Television website, or go to a special "tips" section packed with advice from industry veterans on improving scripts. With the stopwatch widget, Pirate Radio and Television will have a hand in assisting every script developed in creative departments.

Agency: TAXI Toronto, Canada.

Pedestrian Memorial "Zebra crossing"

Create awareness for the fact that a great number of automotive victims aren't inside a car. Paint a list of dead people (like a war memorial) on the asphalt simulating the white stripes of a zebra crossing. On the sidewalks, a claim said: 1/4 of the victims of all automotive accidents are pedestrians. By using the media as the message, and the message as the media, they reached pedestrians (that in other occassions may also be driving a car), exacly on the spot where the problem exists. The iniative exceeded the initial expectations and objectives as it become the ending ceremony for the "Safe Street Week" by gaining a political dimension, having the cityhall goverment held a press-conference before national tv, at the location of one of the special zebra crossings.

Agency: DraftFCB Lisbon, Portugal.

International Labour Organization "Handcoffs"

Ending slave labor is not this easy.

Agency: AlmapBBDO, Brazil.

Sharad Haksar.

Selfpromotion postcards from Sharad Haksar, Photographer.

Agency: 1pointsize, India.

Fuzzy Felt.

A Direct Mail drive to warm prospects, encouraging them to take the plunge and open an account with first direct. The pack takes the form of a box of "fuzzy felt" conveying the warm and friendly approach of the bank, as well as its customisable versatility. Recipients are invited to 'create a bank around you'.

Agency: Craik Jones Watson Mitchell Voelkel, United Kingdom.

Kolestor "it's not that easy"

To underline the importance of Kolestor, an anti-cholesterol drug, wich keeps the cholesterol level under control in order to prevent cardiovascullar surgeries wich are radical final-option sulutions. They designed a 3D direct mailing to cardiologists in the form of the upper part of the human body. The zipper on the chest imitates a heart surgery wich is indeed not so easy to perform. Their target audience responded with a spontaneous brand awareness rate of 89 % even tough the colesterol market is one of the most competitive.

Agency: Grey Worldwide Istanbul, Turkey.

Premiere "HDTV"

The pay-tv channel Premiere wanted to promote their innovative HDTV-Technology on a small budget. The example: the high-glass wildlife documentations. The significantly higher resolution gives the viewer a feeling of being extremly close to the action. They started in the biggest zoos and aquariums with a suprising guerilla campaign. The attached and adhesive film at the glazed enclosures, wich visualized the tv-format 16:9 using the design of Premiere. Behind it were the animals - close enough to grab - live and in colour. As real as the wildlife documentations in HDTV on Premiere. In the biggest zoos alone almost 10.000 visitors per day got a picture of how real wildlife documentations can be on the Premiere with HDTV. Information flyers of Premiere were waiting at the exit. The flyers generated a responce of 16%.

Agency: DDB Dusseldorf, Germany.

Virus alert USB stick.

Female teams handed out USB sticks as part of guerilla promotions at erotica trade fairs. With the racy pictures and the text "CUM ON!", the sticks and the packaging got people's hopes up as to what was inside. But instead of porn, the USB sticks were loaded with an autostart file which automatically opened a virus alarm when the stick was plugged in. This virus alarm was a drastic way to demonstrating how quickly people can be infected by HIV. When users clicked on "help" or "close", the stick's submenu opened including a link to the official website of Regenboegen e.v: www.stopaids.de.

Agency: Jung von Matt/Fleet Hamburg, Germany.

Pattex "3D Vase"

Only from one certain angle could the pieces of an oversized broken vase be seen as one whole piece. The instalation not only became talk of the town but also caused a lot of positive PR effects.

Agency: BBDO Dusseldorf, Germany.

Casino di Venezia "Keep playing"

This is an ambient idea for Casino di Venezia. 2 baggage conveyors at Marco Polo Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casino. Since the initiative has started (February 2007) the number of guests at the casino raised up to 60%.

Agency: AdmCom, Italy.

Antral "Taxi Sign"

Antral is an association that represents most taxi companies in the country. Increase the demand for usage of taxis at night. Reach people that go out at night and drink at the exact place and time where they can decide to take a taxi instead of drunk-driving their cars back home. Yellow prisms were held out (with a magnet) to cars parked on streets of the major night spot in the city, making car rows look like a taxi park. On the back was written "If you've been drinking don't risk it. Call 7070 308 294" In the first night Antral registered an unexpected increase of almost 50% in their incoming calls between 0h00 and 4h00 am.

Agency: DraftFCB Lisbon, Portugal.

Don't drink and drive.

Prison food doesn't taste this good. Don't drink and drive this Easter.

Agency: Saatchi & Saatchi Sydney, Australia.

AEG "Please Scratch"

“Please Scratch” Campaign.

Agency: BBDO Campaign Düsseldorf, Germany.

Mr. Rajesh Ranjan "Broken finger"

To create a visiting card for Mr. Rajesh Ranjan, Debt Recorvery Agent, that's different, momorable and at the samen time doubles up as great self-promotion device. The visiting card was created using an X-Ray sheet, bearing the X-ray of a broken finger and the name and phone number of the recovery agent.

Agency: Rediffusion DY&R New Delhi, India.

Rodenstock Eyewear.

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street.

Agency: Serviceplan München/Hamburg, Germany.

Metro Gyms.

To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.

Agency: BJL Manchester, United Kingdom.

Adsoftheworld

ATS Euromaster.

Brakes feel like this? We'll test them while you wait.

Agency: BJL Manchester, United Kingdom.

Stongs Market "Conveyor belt"

We deliver. www.stongs.com

Agency: Rethink, Canada.

The calendar “annual balance”

Sparkasse Bank not only has some of the best investment consultants. Sparkasse Bank has more branches than any other bank in Germany. According to this strength, it is of highest importante to maintaine a high density of costumor relation measurements. In order to create something that is both useful and entertaining they meelopend a calendar that keeps Sparkasse Bank in customer’s brain throughout the year and reminds them they should ask when investment decisions are to be made.

Agency: Jung von Matt Hamburg, Germany.

Head full of ideas and no job?

The installation encourages students to look for their first job online at the JobScout24 database. At the assembly halls of their universities students meet this life-size sculpture of a young man. He has so many great ideas in his head, that it is completely swollen. Therefor he has to push his head around in a wheelbarrow. The sculpture is a unique piece of art made of silicone and real hair by the Berlin based artist Stefan von Essen. The sign delivers the solution to every student who is looking for a job.

Agency: Serviceplan München/Hamburg, Germany.

Volkswagen "Carpets"

To support the positioning, for the launch of the new Touareg they had real carpets made for the cars to be exhibited at concessionaris, wich would substitute the usual printed sheets put under the pedals to avoid footmarks. Moreover, for the “Touareg Experience” (the time when the car could be try out) Tey sent ininvitations to top clients that were especially made small, real carpets where the details of this operation were sewn on the backside of the carpet.

Agency: DDB Milan, Italy.